Packaging

For Gezoont Goodies, the goal was to create a sleek, elevated packaging system designed to resonate with a more mature audience. The design balances simplicity and sophistication, allowing the product quality to speak for itself while standing out on shelf. With refined typography, clean layouts, and a modern aesthetic, the packaging positions Gezoont Goodies as a premium choice — and in several key retail locations, it has become a top-performing product within its category.

Be Rooted transitioned from a colorful, visually busy aesthetic to a clean, modern, gender-neutral design system. The goal of the rebrand was to create a more inclusive look and feel that could resonate with a broader, more diverse audience. By simplifying the visual language and refining the color palette, the packaging now feels elevated, approachable, and versatile across retail environments.

The refreshed brand positioning successfully expanded their reach — most notably helping secure the Santa Cruz Warriors account, marking a major milestone in attracting new audiences and partnerships.