DRTV

Directed the brand look and feel across DRTV productions, partnering closely with agency teams, production crews, and internal stakeholders to maintain visual consistency and performance-driven storytelling.

In addition to creative oversight, I led the planning and execution of all on-set photography — organizing supplemental shoots to capture lifestyle, product, and promotional assets beyond the commercial itself. This approach allowed us to extend the value of each production day and build a scalable asset library for use across channels.