Social Media

In 2024, we brought social media in-house and transformed it into one of our strongest-performing channels compared to previous years. By owning both strategy and execution, we were able to move faster, test more intentionally, and create a more cohesive brand presence across platforms. The work spanned a wide range of creative approaches—including lifestyle storytelling, product-forward messaging, demographic-specific targeting, and seasonal campaigns—allowing us to connect with customers in relevant, authentic ways while delivering meaningful performance gains year over year.