Award winning campaigns

I created an internal engagement campaign to help call center agents better understand and live our Customer Promise. Each of the five promises was brought to life through a custom hero, supported by desk drops, visuals, and incentives that rewarded real-world behaviors. The campaign turned brand values into everyday actions agents could recognize and practice.

In September 2018, HomeServe's IT department launched Proofpoint, an anti-phishing, anti-spam and anti-virus email solution. The first phase of the campaign included an email with a "No Phishing Card"and a bag of Swedish phish. Phase 2 of the campaign included the Phishing Bowl Guessing Game, a set of new posters, and a rubber Shark desk drop.

In April 2019, we launched the HomeServe Cares Foundation: a new Corporate Social Responsibility campaign that spreads hope and supports communities via four campaign pillars (see at right). Designs included new website landing pages, internal corporate calendars and office signage, post-it notes, take away cards and t-shirts.

In April 2019, HomeServe launched the HomeServe App, which puts everything in your homeat your fingertips. The multi-faceted launch campaign utilized direct mail buckslips, a microsite, a launch email, and appropriate messaging on the App Store. 

HomeServe's Pride Initiative actively promotes diversity and inclusion in our workplace and community. This multi-dimensional campaign encourages growth and connection through themed events, sponsorships, videos, advertisements and #HomeServeProud apparel. 

In 2020, HomeServe launched a comprehensive employer branding campaign to attract and retain the highest-performing and most engaged candidates and develop the best people for the organization. HomeServe's goal to become an employer of choice was promoted via fun and engaging graphics, and its EVP, "Find Your Happy @HomeServe," was promoted on career pages and internally through our highly engaged employee advocates. 

Held in May 2021, this virtual all-hands meeting was produced, directed, and created by in-house teams. Media included live and pre-recorded video, a custom graphics package, and contests for those in attendance. Live speakers from the US and 

the UK, including a 10-member Q&A panel, rounded out this 2-hour employee-only event.