worry less campaign
Campaign Concept:
This campaign included direct mail, paid social (Facebook, Instagram), web display, cross-sell email and landing page design. Copy positioned plans from HomeServe as a way to “Worry Less” about the scary parts of home ownership–specifically major home repairs.
Audience:
Messaging and artwork leveraged a look and feel that saw success in digital advertising and were designed to reach a younger demographic than typically respond to HomeServe’s partner affinity marketing materials.
Campaign Concept:
This campaign included direct mail, paid social (Facebook, Instagram), web display, cross-sell email and landing page design. Copy positioned plans from HomeServe as a way to “Worry Less” about the scary parts of home ownership–specifically major home repairs.
Audience:
Messaging and artwork leveraged a look and feel that saw success in digital advertising and were designed to reach a younger demographic than typically respond to HomeServe’s partner affinity marketing materials.
contractor management
Passively drive qualified traffic to the HomeServe website by using co-branded, contractor-placed collateral at job sites as high-visibility micro touchpoints—building homeowner awareness, encouraging plan inquiries, and strengthening contractor engagement through trusted, community-based exposure.
brand transition
This campaign supported the transition from SJESP to the HomeServe brand across multiple customer touch points, ensuring clarity, trust, and continuity throughout the change. By thoughtfully aligning messaging, design, and channel execution, we reinforced that while the look and name evolved, the service customers rely on remained the same. The multi-touch approach helped reduce confusion, build confidence, and clearly communicate that HomeServe continues to deliver the same reliable protection.
segmentation
We designed a channel-specific approach to seamlessly guide prospects through the awareness, consideration, and purchase phases. The journey begins with digital channels to build awareness, transitions to a tailored landing page for deeper engagement during the consideration phase and culminates in a direct mail (DM) campaign to drive purchase decisions. Each touchpoint was carefully aligned to address the unique needs and motivations of this audience, ensuring a cohesive customer experience.
